AMR Renault to race G2I with bells in world-first sponsorship deal
The first race of the 2016 National Road Series may still be five weeks away. But the team at AMR Renault Racing is delighted to announce a world-first sponsorship deal – albeit a somewhat unusual one.
In the deal inked with Canberra-based online cycling retailer and team sponsor, Pushys.com.au, the entire AMR Renault Racing squad will race with all-new HideMyBell integrated Garmin mounts fitted to their Cannondale Super Six Evo’s in the time-honoured 228km Grafton to Inverell Classic on May 7.
“I think we all laughed a bit at first, that’s actually why we decided to announce this on April 1st,” explains Team Director Russell Menzies. “But when you stop and think, it makes plenty of sense. Bicycle bells have been mandatory here in NSW for years now. But since the start of March the fines have risen and the police have been far more active in actually enforcing it, along with other things like reflectors. Safety has always been paramount to us, and we want to set a good example to the wider community. It’s also about solidarity. If everyday riders and club cyclists have to do it, we can do it too. Besides, HideMyBell has a fully integrated design and only weighs a few extra grams.”
According to Shane Wolki, Founder and Owner of Pushys, his company couldn’t be happier with the arrangement. “Bells mightn’t be seen as the most desirable piece of cycling kit we stock, but they’re an important safety device. And if the law says you have to have one, I’d say HideMyBell is a pretty good option. As far as we know this is the first bell sponsorship deal for an elite cycling team anywhere in the world.”
To celebrate the new deal Pushys is offering a 20% discount on all bell purchases until April 20. Just enter the code word BELL at the online checkout.